Events and infrastructure projects are helpful ways to promote economic growth in an area. It is critical to measure the impact of these events and projects to assess their success and whether these projects should be continued, modified or stopped. Our data represents a sizeable footprint on consumer spending across all geographic areas and industry segments. Conduct a “test and control” analysis of your events and projects to compare consumer spending performance in a targeted area against comparative areas. You can measure the market impact of street closures, new bike lanes, or even “Shop Local” campaigns. You can even analyze the data using different geographic locations and industry segments for deeper insights.
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Event-impact analysis
Measure the impact of a specific event, policy or project on consumer spending and local businesses by comparing spending performance in a targeted geo-location and industry with comparative benchmarks within the same period.