Spending Trends
Spending Trends and Impacts
Review spending trends over different periods and geo-locations to assess the impact of events and projects.
Location data (geo level)
Learn where your consumers are located, their purchase patterns, and their behaviors within different regions. Gain insights on how tourists visit and spend in your region and how local consumers (residing in your region) spend in other areas.
Key insights:
Buying local
Domestic tourism
Economic impact
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Gain insights into the purchasing trends of consumers and the propensity to buy local versus travelling to other geo-locations for purchases.
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Use consumer spending data to better understand and assess the spending tendencies of domestic Canadian tourists and the impact of various events on tourism trends.
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Assess economic impact by comparing and contrasting the various economic and world factors on the spending behaviours of residents in different geo-locations.
Tourism insights
Better understand where foreign and domestic tourists come from and how they spend across specific destination regions by industry and time.
Key insights:
Foreign tourism
Domestic tourism
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Gain an understanding of foreign tourism by analyzing consumer insights and buying behaviour of foreign tourists. Find out information like the type and volume of spending, peak spending periods and more.
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Gain insights on domestic tourism by examining the spending behaviour and trends of domestic tourists such origin destination, length of stay, the nature of their spending as well as the impact of events on tourism spend.
Consumer spending trends
Review and compare market trends over time for various areas and industry segments to evaluate the economic health of a region or industry.
Key insights:
Economic impact
Purchasing behaviours
Competive benchmarks
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Better understand the changes and impact on the Canadian economy by reviewing consumer purchasing behaviour and spending trends across different periods, industries and geo-locations.
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Tailor business and marketing strategies to consumer behaviours through leveraging consumer spending data to identify shifting spending trends between online and in-store shopping.
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Use aggregate data to compare sales growth with industry performance across specific geo-locations and time periods to assess whether business and marketing strategies need to change.
Event-impact analysis
Measure the impact of a specific event, policy or project on consumer spending and local businesses by comparing spending performance in a targeted geo-location and industry with comparative benchmarks within the same period.
Key insights:
Measurement and optimization
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Analyze the effectiveness of an event or project by comparing the changes in consumer spending, over a period of time, within targeted geo-locations and industries.