Visitors to Canada and domestic tourists garner significant revenue for the country and tourism organizations. Tourism insights can fuel many strategic decisions for organizations, but these insights may be hard to come by with data collected from less-than-ideal methods.
Moneris® Data Services offers timely, relevant tourism spending data from both foreign and domestic visitors. This data can be further broken down by visitor insights like country or province of origin and destination location. Government agencies and private tourism organizations have used our insights to inform budgets and better target visitors based on geo-location.
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Foreign Tourism
Gain an understanding of foreign tourism by analyzing consumer insights and buying behaviour of foreign tourists. Find out information like the type and volume of spending, peak spending periods and more.
Domestic Tourism
Gain insights on domestic tourism by examining the spending behaviour and trends of domestic tourists such as origin destination, length of stay, the nature of their spending as well as the impact of events on tourism spend.
* Residency is determined at an FSA level; determination is dependent on a certain minimal level of transactional activity on a card. To ensure the privacy and anonymity of individual cardholders, geo-locational reporting is at an FSA level (or higher); a specific geo-location will only be reported if it meets certain minimum constraints.