Moneris® Data Services has access to a large breadth of consumer payment data spanning over 350,000 unique merchant locations. In the absence of an in-house customer loyalty program, this knowledge can help you assess the effectiveness of your current business and marketing efforts. These insights help inform your strategies moving forward and ensure your business is meeting customers where they are. Request a demo
Key Insights
Distance to Purchase
Estimate the distance customers travel to make an in-store purchase. Assess and improve the effectiveness of your marketing strategies by comparing customer spend volumes from different geo-locations.
Cross-Store Purchase Behaviour
Evaluate whether stores are overly concentrated in certain geo-locations and measure purchase frequency across different store locations.
Geo-Targeting
Know which geo-locations your customer base is under-represented in. Inform your marketing plans and customer targeting strategies going forward.
* Residency is determined at an FSA level; determination is dependent on a certain minimal level of transactional activity on a card. To ensure the privacy and anonymity of individual cardholders, geo-locational reporting is at an FSA level (or higher); a specific geo-location will only be reported if it meets certain minimum constraints.