How we help
Understand customer behaviours
Help drive growth and enhance customer experience by aligning marketing and strategic decisions to changing buying behaviours and market trends.
Utilize data to stay ahead of shifting spend trends
With the acceleration of change, knowing more about market trends, and consumer spending habits will help you remain competitive. Our consumer data insights can help inform decisions on how to best market to your customers, keep them engaged and deliver products and services aligned with their needs. Our consumer spending data can help provide insights into questions like where your customer base is, how far they travel to your stores, how much and how frequently they spend, whether they shop exclusively at your stores, and more. By looking at the insights and analysis gathered from our payment data, you will better understand your customer’s habits and spending trends, learn how to better target them and tailor your overall strategies.
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Location Data (Store Level)
Discover the regions where your customers are located and shop, and assess potential areas where your customer base may be under-represented.
Key insights:
Distance to purchase
Cross-store purchase behaviour
Geo-targeting
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Estimate the distance customers travel to make an in-store purchase. Assess and improve the effectiveness of your marketing strategies by comparing customer spend volumes from different geo-locations.
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Evaluate whether stores are overly concentrated in certain geo-locations and measure purchase frequency across different store locations.
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Know which geo-locations your customer base is under-represented in. Inform your marketing plans and customer targeting strategies going forward.
Customer acquisition and loyalty
Learn whether your business is driven by new customers or repeat purchases from existing customers. Determine the split between existing customers who purchase exclusively with your brand versus those who also purchase from other brands.
Key insights:
New and Existing (repeat) customers
Measure customer exclusivity
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Better understand whether sales performance is driven by new customers or existing repeat customers, and compare the spending habits of each group.
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Determine the split between consumers who purchase exclusively with your business versus also purchasing with competitors, and understand where they fall on the loyalty spectrum and their spending habits over time.