Consumer payment data can help businesses and public sector agencies better understand the success and economic impact of their organized events and projects. With access to an extensive payments database we can generate timely, relevant insights that speak to consumer spending and buying behaviour before, during and after an event or project. This data is available at granular geo-levels and industry categorizations, along with comparative information for other geo-locations and industries over the same period.
Public sector agencies can use this information to understand the impact of projects or events within their territory. Private sector enterprises can assess the results of organized events and determine whether these events help boost their revenues. Our Event-Impact Analysis solution can help inform and optimize plans and strategies for future events and project ventures. Request a demo
Public sector agencies can use this information to understand the impact of projects or events within their territory. Private sector enterprises can assess the results of organized events and determine whether these events help boost their revenues. Our Event-Impact Analysis solution can help inform and optimize plans and strategies for future events and project ventures. Request a demo
Key Insights: Measurement and Optimization
Analyze the effectiveness of an event or project by comparing the changes in consumer spending, over a period of time, within targeted geo-locations and industries.
Access a sample Event-Impact Analysis report and understand how our data is measured and represented for this solution.
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How we help
Optimize policies & economic decisions
Assess consumer spending trends and the impact on local businesses to help inform and optimize policy and economic decisions.
Measure market impact
Test and measure the economic impact of your events and projects to inform strategic project decisions and drive positive growth for businesses.
Optimize policies & economic decisions
Measure market impact
Assess consumer spending trends and the impact on local businesses to help inform and optimize policy and economic decisions.
Test and measure the economic impact of your events and projects to inform strategic project decisions and drive positive growth for businesses.
* Residency is determined at an FSA level; determination is dependent on a certain minimal level of transactional activity on a card. To ensure the privacy and anonymity of individual cardholders, geo-locational reporting is at an FSA level (or higher); a specific geo-location will only be reported if it meets certain minimum constraints.