Reaching customers at the right location and time has always been a challenge for marketers. Insights can be gathered through performing small market tests, but this can become quite costly over time and may not cover all locations.
Moneris offers a proprietary solution that utilizes consumer spending payment data to measure a consumer’s propensity to purchase across different locations and industries. Using a Spending Level Index and a Percentile-ranking Approach, we measure the average consumer spend within a specific industry, period and geo-location, which is thereafter compared and ranked across all geo-locations. Our Location Spending Propensity solution allows marketers to improve their campaign targeting to reach consumers with high propensities to purchase in areas with increased market demand and consumer spending for their industry.
* Residency is determined at an FSA level; determination is dependent on a certain minimal level of transactional activity on a card. To ensure the privacy and anonymity of individual cardholders, geo-locational reporting is at an FSA level (or higher); a specific geo-location will only be reported if it meets certain minimum constraints.