Customer Insights

Inform business and marketing strategies with insights based on timely payment data and consumer spending habits.
Location Data (Store Level)
Discover the regions where your customers are located and shop, and assess potential areas where your customer base may be under-represented.

Key insights:

Distance to purchase
Cross-store purchase behaviour
Geo-targeting
Customer acquisition and loyalty
Learn whether your business is driven by new customers or repeat purchases from existing customers. Determine the split between existing customers who purchase exclusively with your brand versus those who also purchase from other brands.

Key insights:

New and Existing (repeat) customers
Measure customer exclusivity
Location spending propensity
Focus your marketing efforts by understanding the regions where consumers who spend the most in your industry reside.

Key insights:

Segmentation