Customer Insights
Customer Insights
Inform business and marketing strategies with insights based on timely payment data and consumer spending habits.
Location Data (Store Level)
Discover the regions where your customers are located and shop, and assess potential areas where your customer base may be under-represented.
Key insights:
Distance to purchase
Cross-store purchase behaviour
Geo-targeting
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Estimate the distance customers travel to make an in-store purchase. Assess and improve the effectiveness of your marketing strategies by comparing customer spend volumes from different geo-locations.
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Evaluate whether stores are overly concentrated in certain geo-locations and measure purchase frequency across different store locations.
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Know which geo-locations your customer base is under-represented in. Inform your marketing plans and customer targeting strategies going forward.
Customer acquisition and loyalty
Learn whether your business is driven by new customers or repeat purchases from existing customers. Determine the split between existing customers who purchase exclusively with your brand versus those who also purchase from other brands.
Key insights:
New and Existing (repeat) customers
Measure customer exclusivity
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Better understand whether sales performance is driven by new customers or existing repeat customers, and compare the spending habits of each group.
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Determine the split between consumers who purchase exclusively with your business versus also purchasing with competitors, and understand where they fall on the loyalty spectrum and their spending habits over time.
Location spending propensity
Focus your marketing efforts by understanding the regions where consumers who spend the most in your industry reside.
Key insights:
Segmentation
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Target your ad campaigns to reach customer segments that spend the most in your industry, or in regions that rank higher in consumer spending within your industry.